Proof that shows why success stories work so well to advance sales.

Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.

Salesforce - B2B Content Marketing Trends Report

Why do success stories work so well?

Make powerful engagement connections. Potential customers like to learn about others in similar situations, and how you helped them succeed - providing credible proof of value.

Tell irresistible, evergreen stories. Prospects trust and like client success stories more than any other content and it gets shared and searched over and over again.

Support retention and growth. Beyond prospecting, client success stories reinforce the value you bring and opens the door for conversations to expand relationships.

Living Proof.

See how we helped FloQast share client success stories to reinforce the value of their easy-to-use and quick-to-deploy solutions that help accounting teams work smarter, not harder.

The behavioral science of sharing success.

Great clients love to share. Great clients love to share their stories of success to help others, reinforcing the value of their decision to work with your company (and look smart)!

Natural language explanations work. When clients share success stories in their own words, it explains problems and solutions in terms others can understand.

Stories provide believable perspective. In the purchasing process, people look for credible, third-party sources of information to validate their decisions.

The psychology of stories works. Success stories are more engaging, more entertaining, and a more inspiring way to engage with prospects than sharing the same old marketing speak.

  • 77% of consumers view brands more favorably if they seek out and apply customer feedback.

    Microsoft

  • Loyal customers are five times more likely to purchase again and four times more likely to refer a friend to the company.

    Experience Matters

  • American consumers will pay 17% more to purchase from a company with a reputation for great service.

    American Express

  • Customers tell an average of 9 people about a positive experience with a brand, but they tell 16 people about a negative experience.

    Deloitte

  • 90% of CEOs believe customers have the biggest impact on company strategies.

    PWC

  • 73% of consumers say a good experience is key in influencing their brand loyalties.

    Oracle Communications

Perspectives and insights.

The Science of Storytelling: Why Case Studies Win in Sales and Marketing.
Humans are social creatures, wired to learn from others' experiences. Learn how the psychology of social proof, the neuroscience of narrative and more make case studies so powerful in sales and marketing.

READ MORE

Client Success Stories Inspire Buying Decisions.
People like to read about others in similar situations when they’re making a buying decision to gain clarity and confidence. Learn what makes a successful client profile series work, key considerations and how to get started.

READ MORE

Leveraging Client Case Studies and Success Stories in Sales and Marketing: A Comprehensive Guide.
From understanding why they work and production tips for crafting compelling client success stories, to multi-channel approach distribution, learn how to unlock opportunities with client success stories.

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The invaluable role of success stories in business growth.
Discover the six ways case studies drive business growth. From building credibility and tangible proof, to making marketing tools more effective, differentiating your brand and building internal alignment around what resonates with customers.

READ MORE